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AI search refers to platforms like ChatGPT, Perplexity, and Google's AI Overviews that answer questions directly instead of returning a list of links. When a family asks "what's the best home care agency in [city]?" they may never visit Google at all — they get an AI-generated answer. That answer is built from web content. If your agency isn't cited in the content that AI systems train on and crawl, you don't exist in their response.
Not completely — but it's already taking share. Google's own AI Overviews appear above organic results for many home care searches. Perplexity and ChatGPT are fielding millions of care-related questions monthly. The agencies that will win are the ones with enough credible online presence to get cited by both traditional search and AI systems.
We track brand mentions in AI-generated answers, organic traffic from AI-influenced search, chatbot conversation and conversion rates, and content performance across AI-indexed pages. This is an evolving measurement space — we'll tell you what we can track with confidence and what's still industry-wide guesswork.