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Home Care Website Design

HOME CARE WEBSITE DESIGN

Websites built for home care.
Backed by research.

The largest home care website study ever conducted informs every site we build. Tuned for the moment a family searches for care — on Google, on AI, on their phone at midnight.

Home care website design
RESEARCH BACKED WEBSITE DEVELOPMENT

We conducted the largest home care website study ever.
So when we build yours, we already know what wins.

We've analyzed 10,000 home care website pages across hundreds of markets. The failures are almost always the same — and almost none of them are obvious to the average home care agency owner.

The site looks fine to humans. But weak to Google.

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home care website pages analyzed — the data shows the same gaps, over and over

78%
Not tuned for AI

78% of home care websites are not structured in a way that AI engines like ChatGPT can read and recommend. Families ask AI for care recommendations. Most agencies aren't in the answer.

69%
No page for "24-hour home care"

"24-hour home care" is one of the highest-intent searches in the category. 78% of agencies have no page for it — so Google sends those families elsewhere.

53%
No service pages that match how families search

Families search "help for mom after hospital" and "live-in care for dementia." Most agency sites list industry terminology that doesn't match those queries.

41%
No city pages beyond their basic town

If you serve 15 towns but only have a page for one, Google doesn't know you cover the others. You're invisible in 14 of your own markets.

GET STARTED

Every week your site has these gaps is a week families find someone else.

We fix that. Fast.

Frequently Asked Questions About Home Care Websites

Most websites go live within 3–5 weeks from kickoff. The timeline depends on how quickly we receive your content inputs — service areas, photos, any custom copy you want to add. We keep the process tight and give you a clear schedule from day one.

Your website will be built correctly for SEO — proper structure, schema markup, page speed, and metadata. That's the foundation. Ranking for competitive local keywords takes ongoing SEO work beyond launch. We'll tell you exactly where you stand and what it takes to rank in your market.

Yes. Your site is built on a CMS that makes common updates — adding pages, changing service areas, publishing blog posts — straightforward without developer help. We'll walk you through it at launch.

We provide a professionally written content framework for your core service pages. You supply the specifics: your service area, your differentiators, caregiver stories or team bios, and any photos. We handle the structure and copy that converts — you add the details that make it yours.

We'll audit your current site first — speed, SEO health, mobile performance, and conversion rate. Sometimes a focused improvement to an existing site is the right call. If a rebuild is warranted, we'll tell you why and what the new site will do differently.