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Referral Marketing for Home Care Agencies

REFERRAL MARKETING TOOLKIT FOR HOME CARE AGENCIES

Your next referral partners are already in your territory.
Power Maps finds them for you.

Power Maps territory visualization
WHAT IS POWER MAPS?

Find referral partners and private pay pockets in your territory.

Territory Analysis Map

Your territory, analyzed interactively

An interactive map with income levels, age, potential partners, veteran populations, and more.

Power Map territory analysis
Senior Population

See where seniors 65+ are concentrated in your territory. These are your clients. Know where they live before your sales rep drives a single mile.

Private Pay Support Areas

Know which areas can support private pay. Target these areas with ads or double up on referral relationships.

Veteran VA Program Areas

Find veteran populations that qualify for VA home care benefits.

Your Referral Partner Contact List

Who is included on your contact list?

You get a spreadsheet which includes hundreds of potential outreach partners so you can get to calling and contacting instead of gathering data.

Power Map contact list sample
WHO'S ON YOUR LIST

200–500 verified, named contacts across every referral category

Not switchboard numbers — named people with the title and authority to refer.

Hospitals & Health Systems

Case Manager

Social Worker

Discharge Planner

RN Case Manager

Physicians & Clinics

Nurse Practitioner

Family NP

Physician

Care Coordinator

Hospice Organizations

Social Worker

Referral Coordinator

Executive Director

Medical Social Worker

SNF / Rehab Facilities

Case Manager

Admissions Coordinator

Director of Nursing

Director of Admissions

Home Health Agencies

Intake Coordinator

Community Liaison

Account Executive

Business Dev Director

Senior Living Communities

Executive Director

Wellness Director

Admissions Director

Move-In Coordinator

Elder Law Firms

Attorney

Estate Planning Attorney

Managing Partner

Staff Attorney

Veterans Organizations

Social Worker

Community Liaison

Program Manager

Clinical Social Worker

ORDER POWER MAPS

Order your Power Map. Know your territory. Know who to call.

$389, one-time. Delivered in 5–7 business days.

Frequently Asked Questions About Power Maps

A Power Map is a two-part referral marketing toolkit built specifically for your agency's territory. Part one is an interactive territory map that identifies where private-pay families are concentrated, where VA programs operate, and how to route in-person visits efficiently. Part two is a contact list of hundreds of direct contacts at the referral sources most likely to send you clients — hospital discharge planners, ALF staff, LTC insurance agents, elder law attorneys, and more.

Power Maps are delivered in 5–7 business days. Once your order is placed, we begin the territory analysis and contact research immediately. You'll receive a complete, ready-to-use toolkit your team can start working the week it arrives.

Power Maps make your existing sales rep dramatically more efficient. Instead of spending weeks researching who to call and where to go, they start with a complete contact list and a territory map that shows them the highest-priority areas first. Most agencies tell us their reps save weeks of prospecting time and immediately shift to actual outreach.