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Home Care Blog
SEO Research
Research-backed articles on home care marketing, local SEO, and caregiver recruitment.
Facebook Is One of the Top 5 Local SEO Signals for Home Care Agencies. Most Haven't Claimed It.
Our citation study of 64,380 home care agencies found Facebook in the top five directories by Map Pack correlation — ranking alongside Google Business Profile,
SEO ResearchThe 12 Directories That Actually Matter for Home Care Local Search
We audited citation presence across 64,380 home care agencies on 18 directories. The average agency appears on 4.2 of them. The average agency ranking in the Ma
SEO ResearchFranchise Home Care Agencies Outscore Independents by 12 Points on Google. Here's Why.
We compared Google Business Profile completeness for 64,380 home care agencies. Franchise-affiliated agencies average 74.2 out of 100. Independents average 62.1
SEO Research34.9% of Home Care Agencies Have Zero Google Reviews
We analyzed review data for 64,380 home care agencies. The median agency has 4 reviews. 34.9% have zero. The agencies showing up in the Map Pack have a median o
SEO ResearchThe Average Home Care GBP Scores 65.8/100
We scored the Google Business Profiles of 64,380 home care agencies across the United States. The average: 65.8 out of 100. The median: 72. Most agencies are le
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